In September, Ford launched a website and mobile phone app that allows users to virtually customize images of its latest models. Now the company is promoting the customizer alongside the recently unveiled addition to its line, the 2013 Mustang Shelby GT500 convertible.
Pony car enthusiasts can select that model or the V6, GT, or Boss 302 and then change its color and modify the hood, roof, spoiler and more, as well as adding stripes and decals. And users can draw these modifications from a catalogue of Mustang parts that come both from Ford and from outside vendors. Once these are assembled into one’s ideal pony car, he can share his customization on Facebook and invite other users to compare designs.
A Gauge of Demand
Sales figures are one thing, but promotional tools like this provide information that may be even more meaningful, especially in a time of economic recovery. While Ford’s sales for last year include 70,500 Mustangs, the website and app have attracted 4 million users who have demonstrated enough interest in Mustang ownership that they’ve taken the time to piece together and show off their dream designs.
This could be significant to the company’s future projections, in that it goes beyond the actual demand consisting of how many people can buy a Mustang right now, and gives some idea of the potential demand indicated by how many people want to.
It’s just not possible for everyone to have a Mustang in their garage this year, but it is possible for everyone to have one on their desktop for now. Over time, analyzing the number of people who do so might be able to help Ford determine how to target their future advertising, what sales figures to expect in better economic climates, and how many people are already pony car owners but will go on spending money on new and CJ Pony Parts classic Mustang parts as they continually upgrade and customize.
Clearly, this new Ford marketing venture is having an impact on its audience. It remains to be seen whether it will have an impact on sales, since the newest Mustang model has only just debuted. But obviously the customizer website and app is still in a position where it can continue to develop.
It already allows for enough variations that it has entertained and engaged 4 million would-be customers, but if it diversifies with older model cars and classic Mustang parts as well as a broader range of new Mustang parts, the site can encourage these and other users to go on promoting the brand amongst themselves by personalizing and sharing their visions of it.
After reading about the customizer website, you’re probably interested in learning more about CJ Pony Parts Mustang parts. Guest post written by CJ.